|Seattle Seahawks coach, Pete Carroll, wears a Bose headset on the sidelines.
Image courtesy of Bose.
You may have noticed something new in the NFL this year: Bose-branded head-sets worn by coaches and an influx of Bose-NFL-related tie ins. That’s because Bose products are now the official speakers and headphones of the NFL.
|The Bose Speaker III Bluetooth speakers with NFL Team Logos.
Image courtesy of Bose
The Bose-NFL deal has the typical promotional, branded products like NFL team-themed speakers, that you’ll find when a company pays to become the official anything of a league. CBS Sports is reporting that another component of the deal means that Bose can ask the NFL to keep players and coaches from wearing non-Bose headphones when the cameras are around.
San Francisco 49ers quarterback, Colin Kaepernick, pushed the issue this week when he wore his Beats by Dr. Dre headphones during the post-game press conference last weekend. The NFL fined Kaepernick $10,000.
The fine, according to the NFL, was in accordance with its policies and not from the Bose deal. “The NFL has longstanding policies that prohibit branded exposure on-field or during interviews unless authorized by the league. These policies date back to the early 1990s and continue today…They are the NFL’s policies–not one of the league’s sponsors, Bose in this case. Bose is not involved in the enforcement of our policies. This is true for others on-field.”
It should be noted that Beats sponsors Kaepernick.